California-based Creative Leader
building brands through culture-led storytelling. Previously in creative roles at CNN, Laundry Service, and boutique creative studios in LA and Tokyo.
Featured Work
Alo Moves
Social-first 360 campaign for a fitness app.
View Project
Samsung
Series of product-driven stories for Samsung x CNN.
View Project
Asics
360 campaign starring Japanese basketball sensation Yuki Kawamura.
View Project
Creative Direction
Shaping vision and building the team to bring it to life.
Complex x Chime
Eight-episode interview series starring Teyana Taylor, Chris Paul, and more.
Complex x Square
Visual tone poem honoring the chefs and staff that bring a food festival to life.
Complex x Dos Equis
Fashion lookbook starring breakout American-Mexican band Fuerza Regida.
Complex x Jordan
Immersive docu-series profiling Jordan Brand’s next generation of athletes.
Asics
360 campaign starring Japanese basketball sensation Yuki Kawamura.
LA Dodgers
Brand identity, activations, social content, and always-on creative.
Epicore
Brand refresh and identity for wearable tech startup.
Maserati x Fragment
Brand activation, content capture, and pre-heat content.
VOGUE x Givenchy
Fashion film celebrating Matthew Williams’ debut collection.
Directing
Where curiosity meets craft. Storytelling through the lens.
A Day A Life A Love
Poetry performance film starring Jason Reynolds.
Samsung
Series of product-driven stories for Samsung x CNN.
Into The Unknown
Heroic short film about Japanese surfer Hiroto Ohhara.
On
Documentary about an adaptive athlete’s run through the Alps.
Genesis
Car commercial starring Korean soprano Hera Hyesang Park.
Yamaha
Commercial promoting Yamaha’s new earbud to the Japanese market.
Nowness
Profile of legendary Korean artist Lee Ufan at his studio in Japan.
A Day A Life A Love
Poetry performance film starring Jason Reynolds.
VOGUE
COVID-era documentary about Tomo Koizumi and John Galliano.
Writing
My first love. A direct, unfussy medium for expression.
The Japan Times
Tokyo restaurants stare down COVID-19: ‘We have to stay open’
Substack
Substack
Substack
Noisey
The Japan Times
The Japan Times
The Japan Times
VICE
Noisey
