California-based Creative Leader building brands through culture-led storytelling.

Featured Work

Chime
Interview series starring Teyana Taylor and more.
View Project

A fishing boat with a crane on the water at sunset, with people on board, and mountains in the background.

Samsung
Series of human-centric, product-driven stories.
View Project

Two women in sporty outfits standing outdoors in front of greenery, practicing yoga or stretching.

Alo
Social-first campaign for Mental Health Awareness Month.
View Project

Creative Direction
Shaping vision and building the team to bring it to life.

Asics
360 campaign featuring basketball player Yuki Kawamura.

Jordan x Complex

Immersive doc series profiling Jordan’s next generation of athletes.

A basketball player is jumping to make a shot during a game.

Dos Equis x Complex

Fashion lookbook starring Mexican-American band Fuerza Regida.

Three men standing on a red rug in a dimly lit room with dark walls and overhead lights

Square x Complex

Visual tone poem honoring the staff who bring a food festival to life.

Group of six people smiling and laughing outdoors, standing close together with arms around each other at a food or outdoor event, some wearing aprons and hats.

360 campaign featuring Japanese basketball star Yuki Kawamura.

Brand identity, activations, and marketing collateral.

@DodgerStadium

Social strategy, creative, and always-on content.

Maserati x Fragment

Brand activation, content capture, and pre-heat content.

Close-up of a metallic badge with a circle and two lightning bolt symbols, mounted on a smooth, black surface of a vehicle.

Brand refresh, identity, and website for wearable tech startup.

Films
Curiosity meets craft. Storytelling through the lens.

A train on an elevated track during sunset with a city skyline in the background.

A Day A Life A Love
Poetry performance film starring Jason Reynolds.

Series of human-centric, product-driven stories.

A woman stands in a dimly lit gym with an American flag in the background. She is looking at the camera, with her right fist raised and her left hand adjusting her eye.

Into The Unknown

Heroic short film about Japanese surfer Hiroto Ohhara.

A silhouetted person holding a surfboard walking toward a large torii gate on a beach at sunset, with a cloudy sky and ocean in the background.

Documentary about an adaptive athlete’s journey to UTMB.

Close-up of an adaptive athlete running.

Car commercial starring Korean soprano Hera Hyesang Park.

A person playing the piano accompanied by a woman standing on stage in a dimly lit auditorium.

Social-first campaign for Mental Health Awareness Month.

Two women in athletic clothing relaxing outdoors on a grassy area, smiling and leaning back against a wall.

Nowness x Art Basel

Profile of legendary Korean artist Lee Ufan at his studio in Japan.

An elderly woman sitting near a large window with green trees outside, in a cluttered room with bookshelves and stacked papers.

Campaign introducing Yamaha's earbud to Japanese market.

A person lying on a bed, holding a basketball, in a dimly lit bedroom with dark curtains and scattered clothing on the floor.

COVID-era documentary about Tomo Koizumi and John Galliano.

A woman dressed in an elaborate, pastel-colored gown with a matching hat and a man standing behind her in a bright, minimalistic room with large windows and potted plants.

Writing
A direct, unfussy medium for self-expression.

Woman walking a tight-rope, trying to balance.

Substack
On balance, and the things and people we lose along the way.

Substack

Three-panel image of a man holding a clown puppet. In the first panel, he is holding the puppet by strings. In the second panel, he is preparing to pull the strings, and in the third panel, the puppet's face and makeup are fully visible.

The Manosphere Is a Lie

Substack

A man in a red outfit and jacket stands in a dark, smoky environment, holding a microphone.

The Puff Daddy Dilemma

Substack

A person lifting a baby in front of the ocean with a cloudy sky, the baby is wearing sunglasses and a diaper.

Rethinking Validation

Noisey

Digital illustrations of D'Angelo, one on the left with long braided hair, wearing a tan jacket, and the other on the right with short braided hair, shirtless with a necklace, against red and yellow backgrounds.

Untitled… An Oral History of D’Angelo

The Japan Times

Okinawan rapper Awich rejects your constructs

A woman is sitting against a red curtain background, wearing a black mesh top and showing a metallic prosthetic hand covering her right eye.

The Japan Times

Grappling with the ‘American idea’ from across the Pacific

A man with glasses, a beard, and wearing a cappuccino cap, a navy blue T-shirt, standing against a gray textured wall.

VICE

I Tried to Get Healthy and Keep Smoking Cigarettes

Black and white illustration of a skull with a straw in its mouth, holding a drink with a hand that has skeletal fingers, and a gravestone with a cross and writing.

Noisey

A color wheel with all colors of the rainbow radiating from the center, and a white rectangular shape overlapping the lower left part of the color wheel.

I Know, There’s Gonna Be Good Times