California-based Creative Leader
building brands through culture-led storytelling.
Featured Work
Asics
360 campaign featuring basketball star Yuki Kawamura.
View Project
Samsung
Series of human-centric, product-driven stories.
View Project
Alo Moves
Social-first campaign for Mental Health Awareness Month.
View Project
Creative Direction
Shaping vision and building the team to bring it to life.
Complex x Chime
Interview series starring Teyana Taylor and more.
Visual tone poem honoring the staff who bring a food festival to life.
Fashion lookbook starring Mexican-American band Fuerza Regida.
Immersive docu-series profiling Jordan’s next generation of athletes.
360 campaign featuring Japanese basketball star Yuki Kawamura.
Brand identity, activations, social content, and always-on creative.
Brand refresh, identity, and website for wearable tech startup.
Brand activation, content capture, and pre-heat content.
Fashion film celebrating Matthew Williams’ debut collection.
Directing
Where curiosity meets craft. Storytelling through the lens.
A Day A Life A Love
Poetry performance film starring Jason Reynolds.
Series of human-centric, product-driven stories.
Heroic short film about Japanese surfer Hiroto Ohhara.
Documentary about an adaptive athlete’s journey to UTMB.
Car commercial starring Korean soprano Hera Hyesang Park.
Social-first campaign for Mental Health Awareness Month.
Profile of legendary Korean artist Lee Ufan at his studio in Japan.
Campaign introducing Yamaha's earbud to Japanese market.
COVID-era documentary about Tomo Koizumi and John Galliano.
Writing
My first love. A direct, unfussy medium for expression.
The Japan Times
Tokyo restaurants stare down COVID-19.
Substack
Substack
Substack
Noisey
The Japan Times
The Japan Times
VICE
Noisey
