California-based Creative Leader
building brands through culture-led storytelling. Previously in roles at CNN, Laundry Service, and boutique creative studios in Tokyo and LA.
Featured Work
Asics
360 campaign featuring basketball star Yuki Kawamura.
View Project
Samsung
Series of human-centric, product-driven stories.
View Project
Alo Moves
Social-first campaign for a fitness app.
View Project
Creative Direction
Shaping vision and building the team to bring it to life.
Complex x Chime
Eight-episode interview series starring Teyana Taylor, Chris Paul, and more.
Visual tone poem honoring the chefs and staff that bring a food festival to life.
Fashion lookbook starring breakout Mexican-American band Fuerza Regida.
Immersive docu-series profiling Jordan Brand’s next generation of athletes.
360 campaign featuring basketball star Yuki Kawamura.
Brand identity, activations, social content, and always-on creative.
Brand refresh and identity for wearable tech startup.
Brand activation, content capture, and pre-heat content.
Fashion film celebrating Matthew Williams’ debut collection.
Directing
Where curiosity meets craft. Storytelling through the lens.
A Day A Life A Love
Poetry performance film starring Jason Reynolds.
Series of human-centric, product-driven stories.
Heroic short film about Japanese surfer Hiroto Ohhara.
Documentary about an adaptive athlete’s run through the Alps.
Car commercial starring Korean soprano Hera Hyesang Park.
Social-first campaign for a fitness app.
Profile of legendary Korean artist Lee Ufan at his studio in Japan.
Commercial promoting Yamaha’s new earbud to the Japanese market.
COVID-era documentary about Tomo Koizumi and John Galliano.
Writing
My first love. A direct, unfussy medium for expression.
The Japan Times
Tokyo restaurants stare down COVID-19: ‘We have to stay open’
Substack
Substack
Substack
Noisey
The Japan Times
The Japan Times
VICE
Noisey
