ALWAYS-ON SOCIAL
As Amazon Photos expanded its footprint into countries outside of the US, they tapped us to create localized Japan-market content. The objective was to raise awareness, usage, and drive brand fame and love for their product in Japan; comprising market launch, organic social media (primarily Instagram), integrated campaigns, influencer marketing and always-on community management.
Memories… An influencer campaign for Amazon Photos to launch the product’s new “Memories” functionality, algorithmically pulling photos from the past and narrativising them for the user. For this campaign, we partnered with over 15 influencers on Instagram - casting content creators that aligned with key strategic demographics and audiences - and developed campaign creative based around recreating “before” and “after” photos with their friends and loved ones, ultimately generating brand-new content that surprised and delighted their fan communities, resulting in excellent cost-effectiveness and performance against campaign KPIs.