In the midst of an unprecedented run to glory - and with the sports world setting its sights on him with hot takes - Kevin Durant chose to “let his play do the talking” in this film for Beats By Dre’s “Be Heard” campaign. With only a few hours access to KD, we splintered into several production teams to capture local players and notable views of the Bay Area, resulting in a moody film that encapsulated KD’s heady approach to basketball and his pure love of the game. A few weeks later, the Warriors would go on to win the NBA Finals and KD silenced the haters.
Creative Director: Ryan Bucci
Producers: Dan Buyanovsky + Charlotte Peterson
Edit: Lost Planet LA
Production: Laundry Service + Anomaly
