After being consistently obsessed with Japanese comedy throughout my time living there, it was a full-circle delight to creative direct a weird, wild, year-end sales campaign for Koala Mattress. It is an acid trip of a film, hosted by a Willy Wonka-esque mattress man; costarring a larger-than-lifesize koala, a malevolent toddler and a passionate salsa-mom. This project was a massive exercise in casting, world-building, and translating insights into punchlines. Written and directed by the amazing comedy duo Nozosandy, developed by the team at PUSH Tokyo, and produced by CEKAI.
Directors: Nozosandy
Creative Director: Dan Buyanovsky
Art Director: Bernie Hitachi
DP: Tetsuya Arimori
AD: Bilal Kawazoe
Set Designer: Ai Ozaki
Agency: PUSH Media
PM: Aime Okamoto
EP: Mike Sunda
Production: CEKAI
Producers: Naoya Watanabe, Kaz Yamaguchi
Editor: Ahato
Music: Andy Nagashima
Colorist: J. Clayton Daniels
Post-Producer: Ayaka Kosaka