The Los Angeles Dodgers’ enterprise division, Dodgers 365, is the destination for the team’s non-baseball business. From music festivals to corporate dinners to tours, D365 takes fans and Angelenos inside the cultural landmark that is Dodger Stadium.
In late 2023, they were looking for innovative ways to drive sales and further storytelling around the Stadium, and asked if the team at Robin had any ideas.
As creative director of the studio, I worked with the head of marketing to pitch a new Instagram account that personified the Stadium and spoke to followers in a way that felt tongue-in-cheek, accessible, and fun. In turn, potential partners would be inspired to engage, and when it mattered — consider bringing their events to Dodger Stadium.
Our strategy covered a unique editorial voice, consistent visual style, and bi-weekly posting cadence that spanned Dodgers History, Games & Trivia, Current Events, and more. Since launching in December 2023, the @DodgerStadium account has amassed 40K+ followers and is a new favorite among fans.
In addition to running and creating content for Dodgers 365’s Instagram and LinkedIn accounts, we provide them with always-on creative support, including a website, brochure, and monthly newsletters.
For the team’s launch party in July 2023, I hired and oversaw renowned photographer Kris Ryan as he captured images that covered the event and amplified the natural and architectural beauty of the Stadium.
These images went on to be used throughout the site, socials, and supporting materials.
