In the fall of 2021, legendary designer Hiroshi Fujiwara collaborated with iconic Italian car brand Maserati on an exclusive edition of their Ghibli model.
To amplify the launch, PUSH Tokyo worked with MullenLowe Singapore to lead creative on a month-long pop-up in Harajuku, with cultural programming that spanned DJ sets from rising Tokyo talent, live painting and more.
Leading up to the event, we designed and placed pin-up posters throughout the surrounding area, and on launch night, our team captured photo and video of Fujiwara and his guests.
Videographer: Nobu Arakawa
Photographer: Karen Masumoto
Creative Director: Dan Buyanovsky
